9/19/2023 0 Comments Autodesk graphic wine labels![]() ![]() Raised in a family of artists who encouraged creativity, Halpin earned a degree in filmmaking. Ponton Draw on previous creative experiencesĪs she creates label artwork for Melvin Brewing in Alpine, Wyoming, Kelly Halpin calls upon her photography background. Designer/Illustrator Kelly Halpin, who collaborates with Melvin Brewing on label design / Photo by David A. Schultz advises students to “look at other creators you admire and your own passions for inspiration.” Invent a mock brand for your portfolio or provide pro bono work for a friend’s startup. Now, she serves as senior designer for Bently Heritage Estate Distillery in Minden, Nevada, and is also a freelance illustrator for The Washington Post and Los Angeles Times. She interned with Milwaukee Urban Gardens and Do414, and worked on campus as a designer for school restaurants operations. Paula Schultz picked up artist gigs in high school and before going on to obtain a bachelors in interdisciplinary art and technology from the University of Wisconsin-Milwaukee. Rockwell advises those interested to seek online courses on the fundamentals-tools, processes and strategies-and create practice projects to build a portfolio. “If you’re passionate about making this your career, learn as much as you can and hone your craft,” she says. Nine years later, as the company’s creative director, she heads up a full-service, four-person team. Precept Wine label design in progress / Photo by Rachel Coward Pursue formal education or self-directed studyĪrmed with a Bachelor of Fine Arts degree from Notre Dame, with a focus in graphic design, Amanda Rockwell started her career as the sole designer at Seattle-based Precept Wine. ![]() Great packaging melds style and substance, and behind each is a graphic artist or team tasked to create eye-catching designs that encapsulate the spirit and philosophy of the brand. It could be Hendrick’s apothecary-inspired gin design, the pop art that’s adorned Absolut offerings or 19 Crimes’ labels that spring to life with our smartphones.Ī 2016 study by said that of 2,000 wine drinkers surveyed, 82% made their selections based on the label. ![]() Many of us have ordered a wine or selected a bottle in a store because of its packaging or something about its label. To paraphrase first-century Roman gourmet Apicius, we drink with our eyes first. ![]()
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